Our story | Lily and Me


Our story

British by design, Beautiful by nature

Lily & Me is a print led lifestyle brand offering beautiful and practical clothing and accessories, with an emphasis on femininity. We are a family owned British business, based in Gloucestershire and we love quality and attention to detail.

Our Lily & Me tagline ‘British by Design, Beautiful by Nature’ drives our inspiration each season. We are inspired by nature and the surrounding countryside and try to captivate this in every print and piece. From concept of fabric, print design, shape and style, right through to our swing tags, marketing and our customer service, we put love into everything we do!

On this site you will find all our flair for designing and producing beautiful, feminine and wearable clothes. We think you will love what we do and how we do it!

Our clothes are designed to be lasting favourites, so pop them in your wardrobe and enjoy them year on year.



It’s a Family Affair!


Our business was launched in early 2007 by founders Amelia Haywood and Hari Bhatta. Coming from a manufacturing background, they had spent a number of years producing clothing for other brands and wanted to start a line of their own.

As a print lover, Amelia knew from the outset that beautifully designed hand drawn prints would be core to the brand! Amelia and Hari were soon joined by brother Ben and sister Polly who helped drive the company to where it is today and more recently, Ben’s wife, Jo has joined the business to make it an all family concern. Even the brand’s name has a family connection, as Lily is Amelia and Hari’s daughter, so a meaningful name for us all.

We have many strengths as a brand. Being a family business, we have a shared goal and common values. Family values are at the heart of all we do, and we strive to be the best that we can and offer our customers a product, service and experience that will have them coming back season after season.

Our Story...

Our concept was to provide beautiful prints, easy care fabrics and flattering shapes for women of all ages. In the early days, Design and Marketing was managed by Amelia with help from sister, Polly, briefing two free-lance print and garment designers on each collection. Whilst Amelia travelled back and forth from Nepal, where Hari and her ran their own factory, our parents John and Jane managed distribution - literally trading out of their garage in Cornwall! With the help of an agent, we sold into the south west, particularly capturing the holiday market.

As the brand grew, we were excited to be able to purchase a warehouse in Launceston, Cornwall. This meant that we could employ more staff and expand our offering. From there things grew and grew!

In 2012 we opened our design office in Gloucestershire and with the addition of a print designer, garment designer and garment technician we were able to bring all of the design in house.

In the past few years we have undergone rapid growth, relocating both the warehouse and offices to Gloucestershire and employing a team of 18 full time staff in addition to several part time employees. We also employ a team of 6 UK sales agents, and 3 European. They carry both forward order and short order collections throughout the season which we sell to independent boutiques and clothes stores throughout the UK, Ireland and Northern Europe.





We are proud to say that we have our own factory in Nepal where 90% of our products are manufactured. We have full control over working conditions and employment practices.


The factory employs approximately 350 staff with at least 170 machines running the daily production. It is extremely important to us that the factory staff and families are well treated, well paid and have a safe place to work. Hari is heavily involved in local projects in both Kathmandu and his home district, so our investment benefits both the immediate staff and the wider community.


2019 was an exciting year for Lily & Me with the opening of our first stand alone store in our home town of Stroud, Gloucestershire and the launch of our new Girls wear brand Lily & Grace.

Having supplied independent stores for the past 12 years, it felt right to venture onto the high street ourselves. Lily & Me Stroud opened last year and the reaction has been fantastic! We have always had a strong local customer base and we look forward to growing this over the coming years.

Lastly, Girls wear has long been a dream of Amelia’s and we are delighted to launch the new Lily & Grace range. Designed for adventurous, inquisitive explorers, with Amelia and Hari’s daughter Lily and her cousin Grace as the brand ambassadors! Adding to the family ties, Grace is Ben and Jo’s 6 year old daughter and both girls can be found modeling the collection on our web site, looking fabulous!